An extremely humble and talented director, Alex won a MTV short film competition whilst studying at Central St Martin's School of Art and Design in London. He then left college to pursue a career in directing. He has since gone on to direct numerous documentaries, commercials, short films and over ninety music videos for a range of artists, including Kylie Minogue, Coldplay, Manic Street Preachers, Pivot, Buffalo Tom, The Darkness, Juliette Lewis & the Licks, Peaches and Iggy Pop. He has been widely recognised for his work, receiving accolades from MVPA, CAD and MTV amongst others. Most recently Alex directed the VR experience 'Server Room Symphony' for Facebook 360, to motivate the creative community to consider more exciting creative ways to use 360 films.