Project

Volkswagen: The Naked Ute

Directed by The Glue Society

The Naked Ute was a film project for DDB Sydney and the Volkswagen Amarok. We challenged Australians perceptions that the Amarok was a city ute by stripping it bare and allowing its performance to do the talking. The campaign started with a teaser component that asked the public to ‘Guess The Naked Ute’. The Glue Society documented four Aussie ute lovers who put The Naked Ute through its paces.