Tiger Beer: Tiger Trading Co.

Directed by The Glue Society

To celebrate the true craft and creativity of its origins – the streets of Asia – Tiger Beer and Marcel Sydney repurposed a Canal Street discount store and turned it into a showcase of the best Asian art, fashion, technology and design. The store, produced by Will O’Rourke and designed by The Glue Society, was built in just 2 weeks and featured a 118 square meter glass floor filled with stereotypical cheap products sourced from Canal Street itself. To prove that Made-in-Asia means much more than inexpensive goods and fakes the store was filled with over 700 products, sourced from some of the best artists in Asia, including Felix Tai from Pomch, Douglas Young from Goods of Desire and Kelly Lim of Kllylrck.