TAC: Towards Zero

by The Glue Society

Towards Zero is a campaign from the Transport Accident Commission (TAC) setting an annual target of zero road deaths for Victorians. We asked Francisco Cerros to consider what would be an acceptable road toll and unbeknownst to him presented his closest family and friends on cue when he answered 70. The project was directed by The Glue Society's Jonathan Kneebone in collaboration with Clemenger BBDO Melbourne.