NRMA Insurance: Car Creation

Directed by The Glue Society

Will O’Rourke constructed a concept car for TBWA\Sydney and NRMA Insurance. The project highlights that NRMA Insurance automatically covers the car extras that other insurers might not such as air conditioning, roof racks, and alloy wheels. Directed by The Glue Society and incorporating both filmic and artistic elements, we unveiled a complete working ‘concept’ car crafted out of a huge array of extras from all different car makes and models. The build took 2 months, 5 cars, and was comprised of over 50 extras. The project involved the coordination of the broader production unit including our expert mechanic team and other car specialists.