Nissan: Petrol Bowsers

Directed by The Glue Society

Petrol Bowsers consisted of an interactive art installation and exhibition produced for TBWA\Melbourne to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF. Will O’Rourke was engaged to execute the idea that with the launch of this electric car, petrol bowsers are no longer needed. The Glue Society was commissioned to challenge the public’s perception of petrol bowers, and conceptualised and repurposed over 40 petrol bowsers to new functions. The installations included a giant water fountain, London phone box, Pac-Man machine, bookshelf, Zoltar fortune teller, jukebox, and gumball machine, amongst a large array of others.