Nicabate: Quit Mates

Directed by The Glue Society

Quitting smoking can be difficult when trying to quit on your own. Working alongside Host/Havas we created a film series called Quit Partners, teaming up smokers with friends and family that were prepared to quit other interests to support them. We followed stories the showcased giving up smoking, video games, sugar or social media, and found many of the withdrawal symptoms are the same and hard to conquer.