MLC: Save Retirement

Directed by The Glue Society

Save Retirement focused on an interactive exhibition at the Australian Museum for Clemenger BBDO Melbourne and MLC. The project encouraged Australians to actively revisit their retirement savings and thus, their ability to finish working when they so desired. We designed, constructed and produced a custom-built museum diorama inclusive of real-life retirees that performed well-known retirement activities on command. The installation, designed and directed by The Glue Society was at the Australian Museum for 4 days and the activity was live streamed on MLC’s website.