MLC: Let's Save Retirement

by The Glue Society

Let’s Save Retirement focused on an interactive exhibition at the Australian Museum for Clemenger BBDO Melbourne and MLC. The project encouraged Australians to actively revisit their superannuation savings and thus their ability to retire when they so desired. We designed, constructed, and produced a custom-built museum diorama inclusive of real-life retirees that performed well-known retirement activities on command. The installation was live at the Australian Museum for 4 days and we also live streamed the activity on MLC's website. The project was designed and directed by The Glue Society.