McDonald’s: Big Lunchbox

Directed by The Glue Society

To celebrate the arrival of Aussie rump steak to McDonald’s, DDB Sydney and Mango commissioned Will O’Rourke to create the Big Lunchbox. At 8 metres wide and deep, the build was enormous. Accompanying commercials were directed by The Glue Society and the lunchbox travelled around Australia transforming into a pop-up restaurant serving the Mini Steak Taster Wrap.