GAP: Art Films

Directed by The Glue Society

To inspire shoppers during the festive season, Gap USA created an online gift guide, featuring a series of Art Films which showcased potential presents from the season’s range. The ten art films were commissioned by Wieden+Kennedy New York, and were created in collaboration with The Glue Society, who originated the various artworks and directed the films. The series included jacket drones, sweater dance, treadmill march, speaker sweater and a high-five machine.