Project

GAP: Art Films

by The Glue Society

To inspire shoppers during the festive season, Gap USA created an online gift guide, featuring a series of Art Films which showcase potential presents from the season’s range. The ten art films were commissioned by Wieden+Kennedy New York, and were created in collaboration with The Glue Society’s Matt Devine, who originated the various artworks and directed the films. The series included jacket drones, sweater dance, treadmill march, speaker sweater and a high-five machine.