Project

NAB: Footify

Directed by The Glue Society

Footify was a campaign via Clemenger BBDO Melbourne and part of NAB’s Australian Football League sponsorship to further Footify Australia. FootifyFM was an online live stream radio station that allowed people around the world to listen to live commentary of the AFL Grand Final in languages including German, Greek, Croation, Spanish, Punjabi and Mandarin. For Footify Fansplant five of the world’s most passionate sports fans from around the globe travelled to Australia and were dropped into the homes of footy loving Australian families. Footify Fanshake encouraged AFL fans to shake hands, make a bet, and put their pride and team loyalty on the line for the greater good of the game.