Does Love Last Forever? is a short film written and directed by The Glue Society’s Pete Baker created for Cochlear and CHE Proximity. It is a hearing test in disguise. The film follows a couple’s relationship during courting, marriage and through to middle age. Two different outcomes emerge dependent on the viewer’s level of hearing loss. Over 3.5 million Australians are living with some form of hearing loss, with the majority in denial that they even have a problem. Cochlear hopes more Australians will talk about hearing loss and ultimately seek help. The project has received a raft of awards at shows around the world.