Project

Chadstone Shopping Centre: The Tailor Made Store

Directed by The Glue Society

As the largest shopping centre in the Southern Hemisphere, Chadstone is uniquely qualified to provide a personalised experience to every centre visitor. To prove this, Will O’Rourke and BWM Dentsu Melbourne created The Tailor Made Store. Assembled by The Glue Society, alongside a team of expert stylists and a curated algorithm, the store reacted and transformed in real time to give each individual a truly tailored experience.