CGU Insurance: Tropfest’s Story

Directed by The Glue Society

In December 2015 CGU Insurance announced it would extend a financial lifeline to the world’s largest film festival Tropfest, following its shock cancellation. Our documentary films featured Tropfest founder John Polson, sharing what the return meant to him and how it enabled the small businesses involved in the event to see it through. Thanks to CGU’s support, tens of thousands of attendees flocked to Centennial Park on Sunday 14 February 2016 to see Tropfest make its comeback. Created in collaboration with Cummins&Partners Melbourne the project has resulted in a 57% increase in sales.