Project

Airbnb: Until We All Belong

by The Glue Society

As part of Airbnb's mission to create a world where anyone can belong, we asked Australians to make their support of marriage equality known by wearing the symbol of marriage itself. Developed in collaboration with Clemenger BBDO Melbourne, the hope is the symbolism of the incomplete ring combined with the powerful stories of those denied equality will help affect change and compel Australian parliament to recognise same-sex marriage in Australia. Launched with support from some of Australia's biggest brands and in partnership with The Equality Campaign, Until We All Belong marked the most public corporate declaration for marriage equality in Australia to date.